Ripple · growth lead

reachtherightbuyers whilethetimingisright.

Buying signals, outreach and campaigns in your voice, sent on its own once it has earned your trust.

Ripple, the Perceptivity Loop for growth lead
Signal · Funding08:12
Harbour Analytics raised a Series A
Matches your ICP. Add as a prospect.
Spotted by Ripple
Template · Awaiting approval09:30
Problem recognition, version A
Written in your voice. Approve or request changes.
Spotted by Ripple
Demo · Built10:45
Personalised demo page ready
Built from what Ripple learned about the prospect.
Spotted by Ripple
Social · Trend12:20
Faster lead response is rising
A post is drafted and waiting for your approval.
Spotted by Ripple
What Ripple does

Outbound, on your approval.

Buying signals

companies ready to buy.

Funding rounds, expansions, new leaders and product launches at companies that match your ideal customer, each with a fit score.

Filtered by signalExpansion, funding, new leader or launch.
Fit scoreHow closely each company matches your ICP.
One clickAdd as a prospect, or mark it not a fit.
perceptivity/Ripple/Signals
TemplatesSignalsDemos
Companies ready to buy
AllExpansionFundingNew leaderLaunch
Fernwood PaymentsToday
Expansion
Opens a second office and doubles UK headcount
Add as prospectNot a fitFit 82%
Harbour AnalyticsYesterday
Funding
Raises a £6m Series A to grow its sales team
Add as prospectNot a fitFit 91%
Templates

outreach written in your voice.

Ripple writes your email sequence from your brand kit and what your market responds to. You approve every template before it is used.

Approve firstApprove, request changes or reject each one.
PersonalisedMerge fields for name, company and the signal.
Brand kitTone and wording taken from your own site.
perceptivity/Ripple/Templates
AudienceTemplatesSignals
SequenceTemplates (2 to approve)WriteBrand kit
Template A: Problem recognitionWaiting for approval
Subject: Quick question about {{companyName}}
Hi {{firstName}},
ApproveRequest changesReject
Custom demos

a demo page for each prospect.

A short, personalised demo page built from what Ripple knows about the prospect, ready to link from your email.

Built from the signalHeadline and steps matched to their situation.
You publish itPreview first, then copy it to your own site.
Linked from outreachAdded to the email as a call to action.
perceptivity/Ripple/Demos
TemplatesSignalsDemos
Custom demos
Ripple builds a short, personalised demo page for a prospect from what it learned about them. Nothing is published for you.
Harbour Analytics (funding signal) ▾
Build demo
Preview
Headline written for Harbour Analytics
Product steps matched to their sales team
Call to action and booking link
Campaigner

campaigns that run your socials.

Ripple plans campaigns, tracks how your posts perform and researches the trends your market is talking about. It drafts posts from what it learns, and from everything your other Loops know. You approve each one.

CampaignsPlanned across LinkedIn, X, Facebook and Instagram.
PerformanceEngagement tracked, with what worked and what did not.
Trend researchTopics rising in your market, turned into drafts.
perceptivity/Ripple/Campaigner
CampaignsPerformanceTrends
Spring launchLive · 6 posts
Customer storiesDrafting · 3 posts
Industry insight seriesScheduled · 4 posts

How Ripple prospects.

01
Signals and Axons
Ripple finds buyers from live signals and from Axons, living profiles of each prospect, so every message starts from what is true about them.
02
Verifier-guided sampling
Each message is sampled several ways, checked against your rules and scored by a verifier tuned to your own reply and win history, and only the strongest is sent.
03
Backtested before it is sent
Each angle is checked against your past outcomes before a prospect sees it.
04
Daily review or Autopilot
Approve the day's line-up each morning, or put Ripple on Autopilot and it sends on its own, with every message on the audit trail.

Common questions.

Does Ripple send without my approval?

On Autopilot, yes. In daily review, everything waits for your approval. On Autopilot, Ripple sends on its own within the limits you set, and every message stays on the audit trail.

What are buying signals?

Funding rounds, expansions, new leaders and product launches at companies that match your ideal customer.

What is Campaigner?

It is the part of Ripple that runs your social media. It plans campaigns, tracks post performance, researches trends in your market and drafts posts from what it learns across your Loops.

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