Oracle · strategist

testyourgo-to-market beforeyouspendonit.

Ideal customer, segments and plays, tested on your own deal history first.

Oracle, the Perceptivity Loop for strategist
Ideal customer · Refined09:10
UK B2B SaaS, 50 to 500 staff
Proposed from your won deals. Accept or edit.
Spotted by Oracle
Segment · New10:25
Fintech revenue teams
Strong fit and low competition this quarter.
Spotted by Oracle
Test a play · Cold email11:40
Option A wins with 44% interest
Tested on 200 your own deal history.
Spotted by Oracle
Past deal13:05
Head of RevOps, fintech lender
Pushes back on setup time. Buys on proof.
Spotted by Oracle
What Oracle does

Your go-to-market, tested first.

Ideal customer profile

your ideal customer, defined.

Oracle studies your business and your won deals, then proposes the industries, company sizes and locations to focus on.

Learns from winsBuilt from the clients you have already won.
You approveNothing is used until you accept it.
Refine any timeEdit a line or ask Oracle to refine again.
perceptivity/Oracle/ICP
Ask OracleICPSegments
Your ideal customer
Refine again
Nothing Oracle proposes is used until you accept it.
Industries
SaaS ×Fintech ×
Company size
50 to 500 employees ×
Locations
United Kingdom ×Ireland ×Netherlands ×
Segments

the markets worth your time.

Your market split into segments and ranked by fit, competition and sales cycle, so you know where to focus first.

Ranked by fitHow closely each segment matches your ideal customer.
CompetitionInformed by what Hive sees in each market.
Sales cycleHow quickly each segment tends to buy.
perceptivity/Oracle/Segments
ICPSegmentsTest a play
Fintech revenue teams
Strong fit · low competition
86
Recruitment agencies
Good fit · fast sales cycle
72
Professional services
Good fit · longer cycle
64
Enterprise SaaS
Weak fit · heavy competition
38
Gap analysis

see the gaps before you spend.

Oracle compares market demand with how well you and your competitors cover it, and shows where the openings are.

Demand vs coverageWhere buyers need more than the market offers.
Your blind spotsSegments and needs your go-to-market misses.
Ranked openingsThe biggest gaps first, with a suggested play.
perceptivity/Hive/Gap analysis
SegmentDemand vs coverage
Mid-market fintechGap 44
Logistics, 50 to 200 staffGap 42
Healthcare operationsGap 11
Test a play

compare options before you launch.

Test a cold email, an offer, a price or a message. Compare two to five options on your own deal history and see which one lands.

Two to five optionsEmails, offers, pricing or positioning.
Your market or a nicheTest on your whole market or a specific buyer.
Clear resultsThe winner, and the objections behind it.
perceptivity/Oracle/Test a play
SegmentsTest a playYour history
What are you testing?
A cold email ▾
Who should react?
My whole market ▾
Your closed deals
A
Cut your reply time to 15 seconds
0%
B
Every lead answered, day or night
0%
C
A checklist for faster follow-up
0%
Result
Option A wins. Sceptical buyers want proof from similar companies.
Your history

every deal you won, and lost.

Oracle reads the deals, replies and outcomes your team already has, and shows which roles, objections and angles led to a win.

Built from your dealsRoles and companies that match who you actually win.
Real objectionsWhat buyers asked, struggled with and pushed back on.
Add your ownAdd context about a specific customer to test against.
perceptivity/Oracle/Your history
Test a playYour history
Built from the deals your team has already run.
Daniel KKeen
VP Sales, 45-person B2B SaaS company
London · Budget: flexible
Wants faster replies to inbound leads.
Priya SKeen
Head of RevOps, 120-person fintech lender
Manchester · Budget: cost per lead
Tom WOpen to it
Sales Director, 80-person recruitment firm
Leeds · Budget: moderate

Common questions.

What can I test?

Cold emails, offers and packages, pricing and messaging. Compare two to five options at a time.

Does Oracle change anything without me?

No. Oracle proposes changes to your ideal customer and segments, and nothing is used until you accept it.

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