The Loops

FourLoops. Onedecision layer.

Iris, Hive, Oracle and Ripple each own part of revenue, and all four act on the same judgement from Neural.

notice.
Spotted a price change
Hive
Oracle
Ripple
Iris
One night

While you were offline.

Start to finish, without a single request.

02:14
From Hive · 02:14
A competitor raised its prices
Three of your accounts use them.

Who does what.

Each Loop owns one part of the cycle.

Hive
Hive · Notice
Market analyst

see your market move.

Market signalsMoves in your market worth your attention.
Competitive intelligenceWho you are up against, ranked by threat.
DigestsA short summary of what changed.
AudienceWhere your visitors come from.
Market signal
Opened four sales roles
Meet Hive →
Oracle
Oracle · Decide
Strategist

know what works before you spend.

Your historyThe deals and outcomes your team already has.
Test a playCompare a few options side by side.
SegmentsGroups Ripple can target.
Gap analysisWhere your message misses what buyers care about.
How buyers feel about you
Keen
Open to it
Too busy
Sceptical
Meet Oracle →
Ripple
Ripple · Act
Growth lead

outreach on your terms.

SignalsCompanies showing they are ready to buy.
TemplatesOutreach drafted for you to approve.
Social postsCampaigns for your social media.
Send settingsManual or Daily review.
Signal · Funding
Raises a Series A to grow its sales team
Meet Ripple →
Iris
Iris · Follow through
Chief of staff

brings you what needs you.

Needs your attentionThe few things worth your time today.
Acts for youCan do anything in the app on your behalf.
Ask IrisAsk about your pipeline in plain words.
Your callApprove, Not now, or Remind me tomorrow.
From Hive
A competitor raised its prices
Three of your accounts use them.
Meet Iris →

Hand-offs that carry context.

Each Loop passes its work through Neural, so the next one starts informed.

Hive
Notices a change
Neural
Adds context
Ripple
Drafts the outreach
You
Approve or adjust

Autonomy you control.

Set how much each Loop does on its own, from approving every action to scoped automation you define.

Manual
You run and send it.
Daily review
You approve once a day.
Autopilot
It acts within a daily limit you set.

Every Loop, one memory.

What one Loop learns, the others use. A competitor change in Hive can shape Oracle's plan, Ripple's outreach and what Iris asks you to approve.

Hive
Records a competitor change
Pricing, launches and hiring, ranked by importance.
Oracle
Plans the response
Tests positioning before you commit to it.
Ripple
Drafts the outreach
Emails and campaigns in your voice.
Iris
Keeps you in control
Collects it all and asks for your approval.

Common questions.

What is the difference between a Loop and Neural?

A Loop is a proactive AI agent with a role, such as market analyst or growth lead. Neural is the reasoning layer they share: it learns how your team decides, predicts each call and scores itself against the outcome, so every Loop acts on the same proven judgment.

What can Iris do for me?

Iris is your chief of staff. She orchestrates the other Loops against your goals and budget and brings you only the decisions that need you. She can also do anything in the app on your behalf, so you can ask instead of clicking through screens.

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